We (r)evo­­lutionize your corporate design and branding – for cross-media consistency, scalability and future-proofness in these challenging times.

Small steps or transformation?

Evolution

Your business has evolved, but your corporate design and branding have stood still. They have fallen out of time, both technically and creatively. An update is necessary.

von Chaos zu System und Verständlichkeit

Revolution

You are planning a major restructuring and are ready for a completely new strategic and creative approach.

von generisch zu Identität und Wiedererkennbarkeit
O2 Telefonica | Branded Workplace with the motto "Change of perspective"
Phil.Cologne | Campaign for the international philosophy festival
1. FC Köln | Corporate redesign and umbrella brand concept
SCOVR Social Media | User Experience and Interaction Design
Matthias Schmitt Fotografie | Website
Kleine Luise | Corporate Design and Interior
BackOfficer | Corporate Design
AEHRA Automobile | Corporate Design Manual offline and online media

Why a brand (r)evolution?

Positioning

Social, cultural or economic developments require strategic and design adjustments. An unclear positioning leaves potential unused.

Differentiation

Your image and brand presence are lost in the midst of the competition and do not stand out from the competition.

Identity

Your current corporate design no longer reflects your company's corporate identity and values.

System

Your branding is now taking on a life of its own and there are no clear rules and tools for designing and using analog and digital media.

Growth

A design system that is not flexible slows down development and makes it difficult to implement consistent media — whether in growing companies, startups or established institutions.

Fusion

You bring different areas or brands together — internally or externally. For this to succeed, you need a clear and consistent brand architecture that provides orientation.

Our process

01

Analysis

First, we analyze where your company or institution currently stands. What makes your brand stand out today? How is your market ticking? What do your target groups need?
In doing so, we also clarify the budget, time frame and what should absolutely be retained from the previous appearance.
02

Strategy

On this basis, we define the challenges and develop clear objectives – both in terms of content and strategy. This results in an individual brand strategy and positioning. Whether it will be a small update or a complete new start – an evolution or a revolution – is usually determined at this point.
03

Concept

We develop an individual cross-media concept that consistently communicates and makes your brand recognizable across all channels.
04

Draft

In this phase, a corporate design is created that really suits your company, your institution — unmistakable and taking into account all the requirements and options of the various media.
05

Implementation

All media are designed, produced and anchored in the design system. This keeps your website efficient, future-proof — and simply fun to use.
06

Control System

We remain at your side after the launch, monitor the effect and make adjustments if necessary. In this way, we ensure that your design continues to impress and grow in the future.

70+

Customers are rely on studio polylog.

Our customers include a world-leading lighting design office, Europe's largest literature festival, real estate companies, international telecommunications and automotive groups, one of Cologne's best restaurants and Cologne's traditional German Bundesliga soccer club. Become one of our customers today!

Any questions?

We are also happy to answer your questions personally.

Is now the right time for a rebrand?

The reasons and timing for a rebrand can be very diverse. From repositioning to fusion to growing pains, there are varying degrees of time pressure on the need for action. Rebranding can be an important strategic driver for the future success and long-term health of a company and brand. Let's find out the right time in a joint conversation.

How much does a rebrand cost?

Startups in the early phase require less extensive design systems than established internationally active companies. A briefing is therefore necessary to estimate the cost of a rebrand, corporate design or brand.

Is it worth the investment?

A rebranding and the creation of a design system will ensure significant savings in financial means and resources in the future.

Wie sehr werde ich eingebunden in den Prozess?

A successful project is the result of intensive collaboration between client and agency. In our individual process, we hold regular workshops and shoulder meetings after a kick-off: Every two weeks at the beginning and weekly as the project progresses.

Am I starting from scratch when it comes to design?

As part of an evolution in branding, we further develop the existing visual appearance in terms of content, design and technology in order to recognize it. In the event of a revolution, a new mark-up is deliberately designed and communicated to stakeholders.

I'm not in the Cologne area. Is collaboration still possible over long distances?

Using a specially developed hybrid process, we have already carried out successful projects with several participants in different countries. For this purpose, we use a specially structured online whiteboard as the only source of truth. This is shared by the entire team, including the customer, and is available anytime from anywhere. It is a place of collaboration and documents the process at the same time. We would be happy to show you examples of this.

Am I dependent on you or am I able to act myself?

Based on an online design system, we empower customers to act themselves and collaborate with internal design departments. For us, print corporate design manuals and PDFs have had their day.

How long does it take from start to finish?

Depending on the complexity and scope of the project, the usual period ranges from 2 to 6 months.

Does it have to be the big picture or can I also implement a medium with you?

Our strength is consistent visual appearances across all media and touchpoints of the customer journey. However, we also edit individual media in the existing corporate design or brand presence. These are often websites or print publications.

Do you use AI for the designs?

AI — artificial intelligence is our daily sparring partner with MI — human intelligence. It does not primarily do the work for us or make us superfluous, but rather helps us — as another tool in the process — to achieve even better and more individual results for our customers.

Which customers and sectors are you targeting?

We do not have an explicit industry focus. We are particularly enjoy working with owner-managed companies that value individual and high-quality design.

Do you have any more questions or an exciting project?

Write Laura an email: lh@studio-polylog.com
or give her a call +49 221 98 74 77 10