We (r)evolutionize your corporate design and branding – for cross-media consistency, scalability and future-proofness in these challenging times.
Small steps or transformation?
Evolution
Your business has evolved, but your corporate design and branding have stood still. They have fallen out of time, both technically and creatively. An update is necessary.

Revolution
You are planning a major restructuring and are ready for a completely new strategic and creative approach.

Why a brand (r)evolution?
Positioning
Social, cultural or economic developments require strategic and design adjustments. An unclear positioning leaves potential unused.
Differentiation
Your image and brand presence are lost in the midst of the competition and do not stand out from the competition.
Identity
Your current corporate design no longer reflects your company's corporate identity and values.
System
Your branding is now taking on a life of its own and there are no clear rules and tools for designing and using analog and digital media.
Growth
A design system that is not flexible slows down development and makes it difficult to implement consistent media — whether in growing companies, startups or established institutions.
Fusion
You bring different areas or brands together — internally or externally. For this to succeed, you need a clear and consistent brand architecture that provides orientation.
Our process
Analysis
In doing so, we also clarify the budget, time frame and what should absolutely be retained from the previous appearance.
Strategy
Concept
Draft
Implementation
Control System
70+
Customers are rely on studio polylog.
Our customers include a world-leading lighting design office, Europe's largest literature festival, real estate companies, international telecommunications and automotive groups, one of Cologne's best restaurants and Cologne's traditional German Bundesliga soccer club. Become one of our customers today!
Any questions?
We are also happy to answer your questions personally.
The reasons and timing for a rebrand can be very diverse. From repositioning to fusion to growing pains, there are varying degrees of time pressure on the need for action. Rebranding can be an important strategic driver for the future success and long-term health of a company and brand. Let's find out the right time in a joint conversation.
Startups in the early phase require less extensive design systems than established internationally active companies. A briefing is therefore necessary to estimate the cost of a rebrand, corporate design or brand.
A rebranding and the creation of a design system will ensure significant savings in financial means and resources in the future.
A successful project is the result of intensive collaboration between client and agency. In our individual process, we hold regular workshops and shoulder meetings after a kick-off: Every two weeks at the beginning and weekly as the project progresses.
As part of an evolution in branding, we further develop the existing visual appearance in terms of content, design and technology in order to recognize it. In the event of a revolution, a new mark-up is deliberately designed and communicated to stakeholders.
Using a specially developed hybrid process, we have already carried out successful projects with several participants in different countries. For this purpose, we use a specially structured online whiteboard as the only source of truth. This is shared by the entire team, including the customer, and is available anytime from anywhere. It is a place of collaboration and documents the process at the same time. We would be happy to show you examples of this.
Based on an online design system, we empower customers to act themselves and collaborate with internal design departments. For us, print corporate design manuals and PDFs have had their day.
Depending on the complexity and scope of the project, the usual period ranges from 2 to 6 months.
Our strength is consistent visual appearances across all media and touchpoints of the customer journey. However, we also edit individual media in the existing corporate design or brand presence. These are often websites or print publications.
AI — artificial intelligence is our daily sparring partner with MI — human intelligence. It does not primarily do the work for us or make us superfluous, but rather helps us — as another tool in the process — to achieve even better and more individual results for our customers.
We do not have an explicit industry focus. We are particularly enjoy working with owner-managed companies that value individual and high-quality design.
Do you have any more questions or an exciting project?
Write Laura an email: lh@studio-polylog.com
or give her a call +49 221 98 74 77 10


















