We (r)evolutionize your corporate design and branding – for cross-media consistency, scalability and future-proofness in these challenging times.
Small steps or transformation?
Evolution
Your business has evolved, but your corporate design and branding have stood still. They have fallen out of time, both technically and creatively. An update is necessary.
Revolution
You are planning a major restructuring and are ready for a completely new strategic and creative approach.
Why a brand (r)evolution?
Positioning
The development of the markets requires strategic and creative adjustments. Unclear positioning leaves potential untapped.
Differentiation
Your image and brand presence are lost among the competition and do not stand out.
Identity
Your current corporate design no longer reflects the corporate identity and values of your company.
System
Your branding has taken on a life of its own and there are no clear rules and tools for the design and use of analog and digital media.
Growth
A non-scalable design system slows you down in your growth and delays the development of media – the classic problem with start-ups.
Fusion
You bring different brands together (internally or externally) to exploit market opportunities. This requires a clear and consistent brand architecture.
Our process
Analysis
We also clarify the budget, time frame and what should definitely be retained from the previous appearance.
Strategy
Concept
Draft
Implementation
Control system
70+
Customers already rely on studio polylog.
Our customers include a world-leading lighting design office, Europe's largest literature festival, real estate companies, international telecommunications and automotive groups, one of Cologne's best restaurants and Cologne's traditional German Bundesliga soccer club. Become one of our customers today!
Any questions?
We are also happy to answer your questions personally.
The reasons and timing for a rebranding can be very diverse. From repositioning to mergers to growing pains, there are varying degrees of time pressure on the need for action. A rebrand can be a key strategic driver for the future success and long-term health of a company and brand. Let's figure out the right time in a conversation together.
Early-stage start-ups require less extensive design systems than established international companies. A briefing is therefore necessary to estimate the costs of a rebranding, corporate design or brand.
A rebranding and the creation of a design system will ensure significant savings in financial means and resources in the future.
A successful project is the result of intensive collaboration between client and agency. In our individual process, we hold regular workshops and shoulder meetings after a kick-off: Every two weeks at the beginning and weekly as the project progresses.
In an evolution in branding, we develop the existing visual appearance further in terms of content, design and technology for the purpose of recognition. In a revolution, a new look is deliberately designed and communicated to stakeholders.
Using a specially developed hybrid process, we have already carried out successful projects with several participants in different countries. We use a specially structured online whiteboard as the only source of truth. This is shared across the entire team, including the customer, and is available from anywhere at any time. It is a place for collaboration and documents the process at the same time. We are happy to show examples of this.
Based on an online design system, we enable customers to act themselves and collaborate with internal design departments. With us, print corporate design manuals and PDFs are a thing of the past.
Depending on the complexity and scope of the project, the usual period ranges from 2 to 6 months.
Our strength lies in consistent visual appearances across all media and touchpoints of the customer journey. However, we also work on individual media in the existing corporate design or brand identity. These are often websites or print publications.
AI – artificial intelligence – is our daily sparring partner with MI – human intelligence. It does not primarily do our work for us or make us superfluous, but helps us – as another tool in the process – to achieve even better and more individual results for our customers.
We do not have an explicit industry focus. We particularly enjoy working with owner-managed companies that value individual and high-quality design.
Do you have any more questions or an exciting project?
Write Laura an email: lh@studio-polylog.com
or call her on +49 221 98 74 77 10