SCOVR is an innovative social media platform. It was designed to counteract the growing social isolation, especially among Millennials: "Turn screentime into people time!"

In the branding process, we created a distinctive identity with consistent color coding across all media. The UX/UI design produced a scalable design system, enabling the foundation for rapid iteration in the design process and scaling of the platform. In collaboration with growth marketers, our marketing strategy included diverse channels from landing pages to social media campaigns.