BackOfficer

Corporate Design

BackOfficer helps young and medium-sized companies to manage their back office tasks. Through a fully digitized process, the company takes over the administration and accounting of its customers so that they can better focus on their business goals. Our task was to give BackOfficer a new look and feel. The old corporate design was replaced by a completely new brand. The word-image brand, colors, typography, brand voice, key visuals and imagery were revised. The first medium to be redesigned was the entire website. The result was a flexible design system that communicates the brand's goals efficiently and can be easily implemented internally at BackOfficer. Various libraries and guidelines were created to ensure a smooth transition.