1. FC Cologne

Corporate design and umbrella brand concept

The football club with a long tradition has been given the name of an "elevator club" due to 5 descents and 5 ascents. After 25 years without any national success – not to speak of the international activities – the structure of the club has been altered thoroughly.

This change should also be reflected on the club’s corporate design. In a sportive competition and with our partner network BrandedVision we beat the other pitch participants. Umbrella and sub brands have been conceived and specified from the very basis.