Open Exchange had previously operated exclusively in the B2B market. Launching a product in the B2C space for the first time required more than a new logo: a brand that speaks to end customers rather than business partners.

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We developed the communication strategy as well as the brand personality and brand values to engage this new target audience, and translated them into a distinctive corporate design. Particular attention was paid to the handover: all elements were prepared in a way that allows OX's in-house design team to continue and scale them independently.