O₂ Telefonica

Branded Workspace

In the O₂-Tower in Munich, the company's 37-story headquarters, we conceived and designed site-specific installations for the "Perspective Change" project developed by in-house agency Serviceplan Bubble and implemented them with our partner agency adhoc4acp (client).

In a "branded workspace," employees returning from lockdown can experience them emotionally in the room. The motto "We change the game" and various motivational messages guide them through the floors. The employees not only grasp the statements superficially, but are also encouraged to make an inner change, which in the next step should also have an impact on the company's customers.