Sergey Naumov is a young progressive makeup artist. His own production line and his visionary ideas are well known internationally.
With a special edition of its lip balm product Sergey supports "The naked heart foundation", the most important charity project for children in Russia.
For this product we have developed an exclusive packaging design. The clear formal distinction of the Sergey Naumov brand stays recognisable.
The charitable purpose of the balm occupies a formative space of its own with the help of playful elements. They remind of forms painted by lipsticks.