Corporate Design

Various medical practices appear under the umbrella brand RHEINLANDÄRZTE to jointly improve the quality of outpatient medical care. The core statement: "The patient is always at the center." is the focus of the doctors' network.q

The conception and design of the appearance result from the core statement. The morphing and overlapping form of the umbrella brand visualizes the interdisciplinarity. The recess in the center stands for the patient around whom the disciplines revolve.

The origin of the respective key visuals are discipline-specific images of healthy people.

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corporate design | concept
corporate design | umbrella brand concept
corporate design | sub-brand concept
corporate design | sub-brand concept
business card | umbrella brand
business card | umbrella brand detail
business card | sub-brands
corporate design | detail
corporate design | structures
corporate design | overview
corporate design | prescription pads and certificates
corporate design | vehicle graphics
word-/figurative mark | animation