Graf Adolf Apartments
corporate design and signage system

Graf Adolf is an apartment hotel situated in the city of Düsseldorf. The hotel equipped with a limited budget shows works of art from the students of the highly reputed Düsseldorf academy of arts.

Starting point of the corporate design concept is the name "Graf Adolf" following the heraldic tradition.

The complete guest experience has been formed by us. Print, digital media and signage system are elements of our crossmedia design. The website includes a booking system that synchronises the availability on all established online booking platforms via a channel management.

The concept has been developed as an umbrella brand. The expression of form and colour vary from house to house and are cohered by a figurative mark in outline style. The use of first names and an individual pattern of illustrations give room for individuality. Another hotel from the brand ist the "Kleine Luise".

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word-/figurative mark
illustration | design elements
corporate design | basic elements
business card
display cards
display cards
signage and wayfinding system | light box
exterior design | branding of the facade
interior design
keychain | 3d-print in black anodised steel
packaging | sweet welcome at the reception
packaging | reusable bags say no to plastic
website | online booking system with channel management