1. FC Köln
corporate design and umbrella brand concept

The football club with a long tradition has been given the name of an "elevator club" due to 5 descents and 5 ascents. After 25 years without any national success – not to speak of the international activities – the structure of the club has been altered thoroughly.

This change should also be reflected on the club’s corporate design. In a sportive competition and with our partner network BrandedVision we beat the other pitch participants. Umbrella and sub brands have been conceived and specified from the very basis.

In a several month lasting process the club has been completely rebranded. The Bundesliga level regained in a sportive way is represented visually in its professional visual appearance.

The modular corporate design kit offers a creative freeplay area including a high degree of recognition and guarantees an effective teamwork of the external and in-house design department.

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Corporate Design | Markenkonzept
Corporate Design | Markenkonzept | Gestaltungselemente
Corporate Design | Auszug Markenbuch
Corporate Design | Business-Einladung
Printmedien Übersicht
corporate design | printed media overview
Corporate Design | Fanartikel Katalog
Corporate Design | Jahrbuch
Corporate Design | Geißbockecho | Einsatz Versal-ß
Corporate Design | Autogrammkarten
Corporate Design | Stadionbranding
Corporate Design | Illustrationen