In a time of exponential change, we developed this OK kit for friends and customers — as a small mood upgrade in between.

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Companies, employees, employers... they are all often in problem-solving mode and are looking for solution strategies. They must adapt to meet the needs of different age groups, keep pace with digitization, drive innovation, handle automation and AI, act in an environmentally conscious manner, create attractive jobs, keep an eye on trends, ideally work for the common good and withstand global challenges. And finally — and this is where we come in as a design agency — the visual appearance should precisely convey the inner values of your company to the outside world. Not so easy and a constant confrontation with one's own identity.

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But regardless of whether it is analog or digital, quantitative or qualitative, natural or synthetic, old or new, now or later, or all together — an identity crisis should not arise as a result. An optimistic look at the “half-full” is always worthwhile, and a few drops of OK help to combat symptoms in the short term.